I recently presented at Mobile Commerce Forum on how we built an ecosystem for allowing partners to send us photo orders. The stats are showing that consumers only actively use a handful of apps. If that trend remains (which is likely) retailers will find it increasingly difficult to convince consumers to use their apps. These retailers instead will need to adopt strategies that allow consumers to send them orders from inside other apps, much like the affiliate programs of many years ago.
View my presentation on building a mobile photo ordering ecosystem.
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